Privacy Policy

01 Information we collect

Information you provide to us

We collect personal information that you voluntarily provide when you:

• Complete our contact form — including your name, email address, phone number, business name, and any message you send us
• Complete an assessment, quiz, or application form — including your name, email address, business details, business performance information, and responses to our questions
• Subscribe to our email list — including your name and email address
• Download resources — including your name and email address
• Book a call or meeting — including your name, email address, phone number, and scheduling preferences
• Engage our services — including business information, project requirements, account credentials, and any data you provide for us to process or build with
• Communicate with us — via email, phone, messaging platforms, or other means

Information collected automatically

When you visit our Website, we automatically collect certain information, including:

• Device information — browser type, operating system, device type
• Usage information — pages visited, time spent on pages, links clicked, referring website
• Location information — general geographic location based on IP address
• Cookies and similar technologies — see Section 6

Sensitive information

We do not seek to collect sensitive information (such as health, racial or ethnic origin, political opinions, religious beliefs, or biometric data) as part of our services. If you provide sensitive information voluntarily, we will only use it for the purpose for which it was provided and only with your consent.

02 How we use your information

We use your personal information for the following purposes:

• To respond to your enquiries
• To assess your suitability for our services when you complete an assessment or application
• To provide our services if you become a client, including building, hosting, and maintaining digital assets, running marketing campaigns, and providing AI and automation services
• To send you marketing communications, including newsletters, resources, and information about our services (with your consent)
• To improve our Website and services, by analysing how visitors and clients use them
• To run advertising campaigns, including retargeting on third-party platforms
• To comply with legal obligations, including tax, financial, and record-keeping laws
• To protect our rights, including enforcing our Terms of Use and Service Agreements

03 AI and automated processing

As a digital services and AI consulting firm, we use artificial intelligence and automated systems in the course of our business. You should be aware that:

• AI-assisted communications. We may use AI tools to help draft, summarise, or respond to communications, including responses to enquiries and client correspondence. A human reviews material communications before they are sent.
• Automated qualification and lead scoring. Information you provide via our forms, assessments, or quizzes may be processed by automated systems to assess fit for our services or to prioritise follow-up. These systems support, but do not replace, human decision-making about whether to engage with you.
• AI-assisted research and enrichment. We may use third-party data providers and AI tools to enrich publicly available business information (such as company size, industry, or contact role) for marketing and prospecting purposes.
• Service delivery. When delivering AI, automation, or marketing services, we may process information you provide using AI platforms and other third-party tools.

If a decision affecting you is made primarily through automated means and you would like a human review, you may contact us using the details in Section 15.

04 Third-party service providers

We use third-party service providers to operate our business and deliver our services. These providers may have access to personal information to perform services on our behalf. Categories of providers include:

• Email marketing and CRM platforms — to manage our contact lists, automate communications, and track engagement
• Website hosting, content delivery, and infrastructure providers — to operate our Website and the digital assets we build for clients
• Analytics and measurement platforms — to understand how visitors use our Website and how marketing campaigns perform
• Advertising platforms — including search and social media platforms used to run advertisements and retargeting
• Scheduling platforms — to allow you to book calls and meetings with us
• AI and automation platforms — to deliver AI-assisted services, automate workflows, and process data on our behalf
• Payment processors — to receive payment from clients (we do not store full payment card details)
• Productivity, document, and communication platforms — used internally for collaboration, project management, and client delivery
• Data enrichment and prospecting platforms — used to enrich publicly available business contact information for marketing

We select reputable providers and require them to handle personal information in accordance with their own privacy obligations. The specific providers we use change from time to time as our technology stack evolves. A current list of our key data processors is available on written request to privacy@propeller.net.au.

05 Advertising and retargeting

We use advertising platforms to reach potential clients and to show relevant advertisements to people who have visited our Website.

How retargeting works

When you visit our Website, advertising platforms may place cookies or pixels on your browser. This allows us to show you advertisements on other websites and social media platforms after you leave our site. Aggregated data about Website activity may also be shared with these platforms to improve advertising targeting and measurement.

Opting out of personalised advertising

You can opt out of personalised advertising by:

• Adjusting the ad settings within your account on the relevant advertising or social media platform
• Visiting the Digital Advertising Alliance opt-out page at optout.aboutads.info
• Visiting the Australian Digital Advertising Alliance opt-out page at youronlinechoices.com.au
• Adjusting your browser settings to block cookies (see Section 6)

06 Cookies and tracking technologies

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember preferences, measure performance, and support advertising.

Types of cookies we use

• Strictly necessary — required for the Website to function
• Analytics — used to understand visitor behaviour and improve the Website
• Marketing and advertising — used for retargeting and measuring ad performance
• Functional — used to remember your preferences

Managing cookies

You can control cookies through your browser settings. Most browsers allow you to view, delete, or block cookies. Blocking certain cookies may affect Website functionality.

Do Not Track

Some browsers offer a "Do Not Track" setting. As there is no consistent industry standard for honouring such signals, our Website does not currently respond to Do Not Track signals.

07 How we share your information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

We may share your personal information in the following circumstances:

• Service providers — with the categories of third-party providers described in Section 4, under appropriate contractual or confidentiality arrangements
• Legal requirements — if required by law, court order, regulator, or government authority
• Protection of rights — to protect our rights, property, or safety, or those of our clients or others
• Business transfers — in connection with a merger, acquisition, restructure, or sale of business assets (you would be notified of any change in ownership)
• With your consent — where you have given us permission to share your information

08 Data retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements:

• Contact form enquiries — retained for up to 24 months after your last interaction
• Email subscribers — retained until you unsubscribe, plus a reasonable period to process your request and maintain suppression lists
• Assessment or application data — retained for up to 24 months if you do not become a client
• Client records — retained for at least 7 years after the end of our engagement to comply with the Corporations Act 2001 (Cth), Australian Taxation Office record-keeping requirements, and other legal obligations
• Analytics data — retained according to the default retention settings of our analytics platforms (typically up to 14 months at user level)
• Backups — retained for the shorter of the applicable retention period or our backup rotation cycle

We may retain certain information for longer periods if required by law, regulatory requirement, or to protect our legal interests.

09 Data security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Our measures include:

• Encrypted (HTTPS) Website connections
• Access controls limiting who can view personal information
• Multi-factor authentication on critical systems
• Use of reputable third-party providers with appropriate security practices
• Regular review of our data handling and security practices
• Staff training on privacy and information security

Despite these measures, no method of transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

10 Notifiable data breaches

If a data breach occurs that is likely to result in serious harm to individuals whose personal information is involved, we will notify those individuals and the Office of the Australian Information Commissioner (OAIC) as required by the Notifiable Data Breaches scheme under the Privacy Act 1988 (Cth).

11 International data transfers

Many of the third-party services we use store or process data outside Australia, including in the United States, the European Union, and other jurisdictions. By using our Website and providing your information, you consent to the transfer of your information to these jurisdictions.

We take reasonable steps to ensure overseas recipients handle your information consistently with the Australian Privacy Principles, including:

• Selecting reputable providers with strong privacy practices
• Relying on providers that participate in recognised privacy frameworks where applicable
• Entering into appropriate contractual arrangements with providers

12 Your rights

Under Australian privacy law, you have the following rights regarding your personal information:

• Access — you may request access to the personal information we hold about you
• Correction — you may request that we correct inaccurate or incomplete personal information
• Deletion — you may request that we delete your personal information; we will comply unless we are required to retain it for legal or legitimate business purposes
• Unsubscribe — you can unsubscribe from marketing emails at any time using the link in any email or by contacting us
• Withdraw consent — where we rely on consent, you may withdraw it at any time
• Complaints — you may make a complaint to us (see Section 15); if not satisfied with our response, you can contact the OAIC at oaic.gov.au

To protect your privacy, we may need to verify your identity before responding to a request. We will respond to verified requests within a reasonable timeframe, usually within 30 days.

13 Children's privacy

Our Website and services are directed at business owners and operators and are not directed at children. We do not knowingly collect personal information from individuals under 16 years of age. If you are a parent or guardian and believe a child has provided us with personal information, please contact us so we can delete it.

14 Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.

When we make changes, we will:

• Update the "Last Updated" date at the top of this page
• Post the updated Privacy Policy on our Website
• For significant changes, notify you by email if we have your email address

Your continued use of our Website or services after any changes constitutes your acceptance of the updated Privacy Policy.

15 Contact us

If you have any questions about this Privacy Policy, want to access or correct your personal information, request deletion, or make a complaint, please contact us:

We will respond to verified requests within a reasonable timeframe, usually within 30 days.

16 Additional information for email subscribers

By subscribing to our email list, you consent to receive marketing communications from us under the Spam Act 2003 (Cth). You can expect to receive:

• Educational content related to digital services, AI, marketing, and business growth
• Information about our services
• Invitations to events, webinars, or consultations
• Updates and news from Propeller

Your consent: by providing your email address through our forms or downloads, you consent to receiving these communications.

Unsubscribing: every marketing email includes a functional unsubscribe link. We process unsubscribe requests promptly.

Frequency: we aim to send valuable content and will not send excessive emails.