Blog
Ideas on winning more work online.
Practical thinking on websites, growth and getting found online — written for Australian small-business owners, not agencies.
AI search is the new Google
People now ask ChatGPT and Google AI who to hire. Businesses cited in AI answers today will be recommended for years. How a small business gets in early.
Read the guideFour seconds to make an impression
Visitors judge your website in about four seconds. A dated site loses the job before they read a word — what first impressions cost and how to fix yours.
Read the guideHow much does a small business website cost in Australia?
A small-business website in Australia costs $1,500–$10,000 upfront with an agency, or $0 upfront with Propeller on a plan from $99/month. Full 2026 breakdown.
Read the guideThe call you'll never get back
Most callers who reach voicemail never ring back — they call a competitor instead. What missed calls really cost a small business, and how to answer every one.
Read the guideThe most expensive leak in your business is your website
A tired website quietly leaks enquiries every week — often a job or more a month. Why it happens, what it costs, and how to stop the loss without a big invoice.
Read the guide
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