Terms of Use

01 About our services

Propeller provides digital services and consulting to Australian businesses, including:

• Website design, development, hosting, and maintenance
• Artificial intelligence (AI) implementation, automation, and workflow consulting
• Search engine optimisation (SEO), digital marketing, and paid advertising services
• Business strategy and operational consulting related to the above
• Educational resources, articles, guides, calculators, and downloadable tools

Our services are currently offered to Australian businesses. We may expand availability at our discretion.

These Terms govern your use of the Website. The specific scope, deliverables, fees, and timelines for any paid engagement are governed by a separate Statement of Work, proposal, or service agreement ("Service Agreement"). In the event of any conflict between a signed Service Agreement and these Terms, the Service Agreement prevails for that engagement.

02 Educational content vs paid engagements

This Website hosts educational and marketing content (articles, guides, calculators, downloadable resources, case studies, and other materials). This content is provided for general educational and informational purposes only and does not constitute an engagement of our services.

Engagement of our paid services only commences when both parties have signed a Service Agreement and any required deposit or initial payment has been received.

03 No professional advice

Nothing on this Website, in our marketing materials, or in any informal communication constitutes:

• Financial, accounting, tax, or investment advice
• Legal advice
• Cybersecurity, information security, or data protection certification
• Medical, regulatory, compliance, or other specialist advice in any regulated field

We are a digital services and consulting firm. While we may discuss financial concepts, business performance, marketing metrics, technology architecture, and operational matters in the course of providing our services, this does not constitute regulated professional advice.

You should always:

• Consult a qualified accountant for accounting and tax matters
• Consult a licensed financial adviser for financial advice
• Consult a qualified lawyer for legal matters
• Engage a certified cybersecurity professional for security audits or compliance certifications (e.g. ISO 27001, SOC 2, Essential Eight assessments)
• Seek appropriate professional advice before making significant business or technical decisions

04 Service deliverables and scope of work

All paid engagements are governed by a Service Agreement that defines:

• The deliverables to be produced
• Project timelines and milestones
• Fees, payment schedule, and payment terms
• Number of revision rounds included
• Any ongoing services (hosting, maintenance, AI agent operation, retainers)

Anything outside the agreed scope is considered additional work and will be quoted and billed separately. We will not commence out-of-scope work without your written approval.

Project timelines are estimates made in good faith. Delays caused by your failure to provide content, approvals, access, or feedback within agreed timeframes will extend the project timeline accordingly and may incur additional fees.

05 Your responsibilities

To deliver our services effectively, you agree to:

• Provide content and materials such as text, images, logos, brand assets, customer data, product information, and access credentials, on time and in a usable format.
• Provide approvals and feedback within timeframes specified in the Service Agreement. Unreasonable delays in approvals may extend timelines and incur additional fees.
• Verify and review deliverables including all written copy, AI-generated outputs, marketing claims, pricing, legal disclaimers, and product information before publication. You are responsible for the accuracy and legality of content published on your behalf.
• Make your own business decisions. We provide recommendations, analysis, and deliverables, but all final business decisions rest with you.
• Maintain your own backups and accounts of any data, content, or systems we configure or build for you, where you retain administrative control.
• Comply with applicable laws including the Australian Consumer Law, Privacy Act 1988 (Cth), Spam Act 2003 (Cth), and any industry-specific regulations applicable to your business.

06 AI services — specific terms

When we provide AI implementation, automation, or AI-assisted content services, you acknowledge and accept the following:

• AI outputs are probabilistic. AI systems generate outputs based on statistical patterns and may produce inaccurate, incomplete, biased, fabricated, or misleading information (commonly referred to as "hallucinations"). Outputs must be reviewed by a competent human before being relied upon, published, sent to customers, or used in any decision affecting third parties.
• Third-party AI providers. Our AI services typically rely on third-party AI providers, models, and platforms. These providers may change their pricing, terms, availability, model behaviour, output quality, or feature set at any time, with or without notice. We are not liable for changes, outages, deprecations, or performance variations caused by third-party providers.
• No guarantee of accuracy or performance. We do not warrant that AI-generated content, automations, or agents will be accurate, error-free, free from bias, or will produce any particular outcome.
• Compliance is your responsibility. You are responsible for ensuring AI-generated outputs and AI-driven actions comply with all applicable laws including consumer protection, advertising standards, privacy, anti-discrimination, intellectual property, and industry-specific regulations.
• Data inputs. You warrant that any data, prompts, or content you provide to us for use with AI systems is lawfully held, does not infringe any third-party rights, and may lawfully be processed by AI providers (including, where relevant, providers located outside Australia).
• AI tools evolve. AI capabilities, limitations, and behaviours change rapidly. Configurations, prompts, agents, or automations we build for you may require ongoing maintenance to continue functioning as intended. Maintenance is only included where expressly stated in the Service Agreement.

07 Performance disclaimers

Digital marketing, SEO, advertising, and AI services involve outcomes that depend on factors outside our control. Accordingly:

• No guarantee of search rankings. We do not guarantee any specific Google or other search engine ranking, indexing, traffic volume, or position. Search algorithms change frequently and rankings depend on many factors including competitor activity, content quality, domain history, and algorithm updates.
• No guarantee of advertising performance. We do not guarantee any particular click-through rate, cost per click, cost per acquisition, conversion rate, lead volume, or return on ad spend. Ad platform algorithms, audience behaviour, market conditions, and your offer all materially affect results.
• No guarantee of leads, sales, or revenue. While we work to deliver commercial outcomes, we do not guarantee any specific number of leads, enquiries, sales, or revenue uplift. Business results depend on many factors including your sales process, pricing, market positioning, and execution.
• No guarantee of website performance. We do not guarantee any specific page load speed, uptime percentage, or technical performance benchmark unless explicitly committed to in a Service Agreement.
• Examples and case studies. Any results, metrics, or case studies shown on our Website or in our marketing reflect outcomes achieved by specific clients in specific circumstances and are not a guarantee that you will achieve similar results.

08 Intellectual property

8.1 Our intellectual property

All content on this Website, including text, graphics, logos, images, audio, video, downloadable materials, guides, templates, calculators, frameworks, prompts, configurations, and software, is the property of Propeller or our licensors and is protected by Australian and international intellectual property laws.

Our proprietary methodologies, frameworks, prompt libraries, automation patterns, code libraries, internal tooling, and know-how remain our property at all times, including when used in the course of delivering services to you.

8.2 Client materials

You retain ownership of all content, brand assets, data, and materials you provide to us ("Client Materials"). You warrant that you own or are licensed to use all Client Materials and that our use of them in delivering services will not infringe any third party's rights.

You grant us a non-exclusive licence to use Client Materials for the purpose of delivering services and, in anonymised or de-identified form, for case studies, marketing, and portfolio purposes unless you opt out in writing.

8.3 Deliverables

Subject to full payment of all fees due, on completion of a paid engagement we grant you a perpetual, non-exclusive licence to use the deliverables produced specifically for you (such as your website, marketing copy, and bespoke configurations) for your internal business purposes.

Where the Service Agreement expressly transfers ownership of specific deliverables to you, that transfer takes effect only on receipt of full payment for the relevant engagement.

Until full payment is received, we retain all rights in deliverables and may, at our discretion, suspend, disable, or remove deliverables (including disabling websites or services hosted by us) where invoices remain unpaid beyond the agreed payment terms.

8.4 You may

• View and download Website materials for your personal or internal business use
• Share links to this Website

8.5 You may not

• Reproduce, distribute, or republish our content without written permission
• Reverse engineer, copy, or replicate our proprietary methodologies, frameworks, prompts, code libraries, or automations for resale or redistribution
• Remove any copyright, trademark, or proprietary notices
• Use our name, logo, or branding without written permission
• Resell, sublicence, or distribute deliverables to third parties as a standalone product

09 Third-party services and dependencies

Our services typically integrate with or rely on third-party platforms, services, software, APIs, and infrastructure providers ("Third-Party Services"), including but not limited to hosting providers, cloud platforms, advertising platforms, analytics providers, AI providers, payment processors, CRM systems, and software-as-a-service tools.

You acknowledge and agree that:

• Third-Party Services are governed by their own terms of service and privacy policies, which you are responsible for reviewing and complying with
• We are not liable for outages, errors, data loss, security incidents, pricing changes, deprecations, terms changes, account suspensions, or any other issues caused by Third-Party Services
• Where Third-Party Services charge fees (e.g. hosting, advertising spend, AI usage costs, software licences), those fees are your responsibility unless expressly included in a Service Agreement
• We may, at our discretion, change the underlying tools, providers, or technologies used to deliver our services, provided the agreed deliverables are not materially diminished
• Where we hold accounts or credentials on your behalf, we will transfer them to you on request following completion of an engagement, subject to settlement of any outstanding fees

10 Hosting, maintenance, and ongoing services

Where we provide hosting, maintenance, retainers, or ongoing AI or automation services, the following applies:

• Service levels. We aim to provide reliable services but do not guarantee any specific uptime percentage unless expressly committed to in a Service Agreement. Underlying infrastructure providers may experience outages outside our control.
• Maintenance and updates. Routine maintenance may require temporary unavailability. We will provide reasonable notice for planned maintenance where practicable.
• Recurring fees. Recurring services are billed in advance per the Service Agreement. Fees may be adjusted on reasonable notice (typically 30 days) to reflect changes in underlying costs, scope, or pricing.
• Suspension for non-payment. We reserve the right to suspend hosting, maintenance, or ongoing services where invoices remain unpaid beyond the agreed payment terms, subject to reasonable notice.
• Termination of ongoing services. Either party may terminate ongoing services per the notice period stated in the Service Agreement. On termination, we will reasonably assist with handover; transition support outside the agreed scope is billable.
• Backups. Where backups form part of our service, this will be expressly stated. Otherwise, you are responsible for maintaining your own backups.

11 Data protection and privacy

In the course of delivering our services we may collect, store, or process personal information on your behalf (e.g. customer enquiry data, lead data, CRM records, email subscribers).

You acknowledge that:

• You are the data controller (or equivalent) for personal information collected through systems we build or operate for you
• You are responsible for ensuring you have a lawful basis to collect and process that personal information, including obtaining any required consents
• You are responsible for maintaining your own privacy policy and complying with the Privacy Act 1988 (Cth), the Spam Act 2003 (Cth), and any other applicable privacy and data protection laws
• Where personal information is processed by Third-Party Services (including offshore providers), the privacy and data residency obligations of those providers apply

Our handling of your information is described in our Privacy Policy. By using this Website or engaging our services, you consent to the collection and use of information as described in the Privacy Policy.

12 Fees, payment, and cancellation

• Fees. All fees are as set out in the Service Agreement. Unless stated otherwise, fees are quoted in Australian dollars and are exclusive of GST.
• Payment terms. Invoices are payable within the timeframe specified in the Service Agreement (typically 7 to 14 days from invoice date) unless otherwise agreed in writing.
• Deposits. Project work typically requires a deposit before commencement. Deposits are non-refundable once work has commenced, except as required by law.
• Late payment. We may charge interest on overdue amounts at the rate prescribed under the Penalty Interest Rates Act 1983 (or equivalent) and may suspend services or withhold deliverables until overdue amounts are paid.
• Cancellation by you. If you cancel a project after commencement, you remain liable for all work completed up to the cancellation date plus reasonable wind-down costs and any non-recoverable third-party costs incurred.
• Cancellation by us. We may terminate an engagement for material breach (including non-payment, abusive conduct, or failure to provide required materials), in which case you remain liable for work completed to that point.
• Refunds. Except where required by Australian Consumer Law, services rendered are not refundable once delivered.

13 Website use

When using this Website, you agree not to:

• Use the Website for any unlawful purpose
• Attempt to gain unauthorised access to any part of the Website or our systems
• Interfere with or disrupt the Website, our infrastructure, or any third-party services we use
• Transmit any viruses, malware, or harmful code
• Scrape, harvest, or extract data from the Website without permission
• Use automated systems, bots, or AI agents to interact with the Website without permission
• Use the Website or our content to train AI models or build competing products without our written permission
• Impersonate any person or entity, or misrepresent your affiliation with any person or entity
• Use the Website in any way that could damage our reputation or that of our clients

14 Third-party links

This Website may contain links to third-party websites, resources, or services. These links are provided for your convenience only. We do not control or endorse third-party websites and accept no responsibility for their content, accuracy, privacy practices, or availability. Your use of third-party websites is at your own risk and subject to their terms.

15 Limitation of liability

To the maximum extent permitted by law:

• This Website, our content, and our services are provided "as is" and "as available" without warranties of any kind, express or implied, except as expressly set out in a Service Agreement
• We do not warrant that the Website or our services will be uninterrupted, error-free, secure, or free of viruses or other harmful components
• We are not liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including loss of profits, loss of revenue, loss of goodwill, loss of data, or business interruption, arising from your use of the Website, our services, or any deliverables
• Our total aggregate liability to you for any and all claims arising from or in connection with these Terms, your use of the Website, or any engagement is limited to the total fees you have paid us in the 12 months preceding the event giving rise to the claim

Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy that cannot lawfully be excluded under the Australian Consumer Law or other applicable laws. Where our liability for breach of a non-excludable consumer guarantee cannot be excluded but can be limited, our liability is limited (at our option) to resupplying the relevant services or paying the cost of having them resupplied.

16 Indemnification

You agree to indemnify and hold harmless Propeller, its directors, officers, employees, contractors, and agents from any claims, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from:

• Your use of this Website or our services
• Your breach of these Terms or any Service Agreement
• Your violation of any law or the rights of any third party
• Any Client Materials you provide to us, including claims that they infringe third-party intellectual property or privacy rights
• Content published on your behalf that you have approved, including AI-generated content
• Your use of, or reliance on, any AI-generated output without appropriate human review

17 Privacy

Your privacy is important to us. Please review our Privacy Policy, which explains how we collect, use, store, and protect personal information. By using this Website or engaging our services, you consent to our collection and use of information as described in the Privacy Policy.

18 Force majeure

Neither party is liable for any delay or failure to perform obligations (other than payment obligations) caused by events outside their reasonable control, including natural disasters, pandemics, government action, internet or infrastructure outages, third-party platform failures, cyberattacks, or industrial action.

19 Changes to these terms

We may update these Terms from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Material changes will be communicated via the Website or, where you are an active client, by email.

Your continued use of the Website or our services after any changes constitutes acceptance of the updated Terms.

20 Governing law and jurisdiction

These Terms are governed by the laws of Queensland, Australia. You agree to submit to the exclusive jurisdiction of the courts of Queensland for any disputes arising from these Terms or your use of this Website or our services.

21 Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, that provision is to be limited or severed to the minimum extent necessary, and the remaining provisions remain in full force and effect.

22 Entire agreement

These Terms, together with our Privacy Policy and any signed Service Agreement, constitute the entire agreement between you and Propeller regarding your use of this Website and our services and supersede any prior agreements, representations, or understandings.

23 Contact us

If you have any questions about these Terms of Use, please contact us: