A founder who has run the kind of business we build for.
Chris Elder, Founder
Chris Elder, a serial founder, is best known internationally for launching the Philippines’ first mortgage brokerage — a venture he built by forming a consortium with ten of the country’s largest banks — and for the sale of his previous Australian services company — a three-time Telstra Business Award Finalist — to a European private equity-backed firm.
Along the way Chris has had years of experience as a management consultant which has given him keen insight into key “leaks” in small business that are costing them new customers.
And these leaks are not immediately obvious — missed calls that ghost the business when called back, outdated websites that have almost half of all visitors bouncing back to Google / ChatGPT for other options, and having no appearance in new AI systems like ChatGPT, Gemini etc where searches for small businesses are growing 3–5x faster than regular search.
Propeller is not an agency run by designers who have never answered a small business phone. It is a system built by an owner for owners.
Why a subscription, not a $5,000 invoice?
Most web agencies charge thousands up front, hand over the files, and disappear. The site ages, the phone number changes, Google moves on — and the owner is left with an expensive brochure nobody maintains.
Propeller flips the model. The build is free, and one monthly plan covers hosting, security, support, updates and getting found — in Google and in AI assistants like ChatGPT and Gemini. Because it is month-to-month with no lock-in, we have to keep earning the spot every single month. That is the point.
You own your domain and your website, and if you ever leave, everything is handed over.
The paperwork, in plain sight.
Propeller — registered details
- Trading name
- Propeller
- Legal entity
- Propeller Consulting Group Pty Ltd
- ABN
- 42 694 818 883
- Registered
- February 2026, Queensland
- Founder
- Chris Elder
- Based
- Surfers Paradise, Gold Coast QLD 4217
- Serving
- Small businesses Australia-wide
What Propeller does, in one paragraph
Propeller designs, builds and hosts custom websites for Australian small businesses — trades, local services, fitness studios and owner-operators — with $0 setup and the site live within 48 hours of design approval. Plans run $99 to $299 per month and add AI search optimisation (AEO) and a 24/7 AI receptionist as you grow. Cancel any time.
Questions about the company? Send us a message.
