Built by a small-business owner, for small-business owners.
A founder who has run the kind of business we build for.
Chris Elder, Founder
Chris built Elders Pest Control from nothing into a business strong enough to sell — and exited it. Running a Queensland trade-services company meant living the exact problems Propeller now solves: a website that had to win real work, calls that came in while he was on the job, and marketing decisions made at the kitchen table after hours.
Along the way he was a three-time Telstra Business Awards finalist and became a Graduate of the Australian Institute of Company Directors (GAICD). He is also the founder of Nook, an online home-loan platform in the Philippines.
Propeller is not an agency run by designers who have never answered a tradie's phone. It is a system built by an owner-operator, for owner-operators.
Why a subscription, not a $5,000 invoice?
Most web agencies charge thousands up front, hand over the files, and disappear. The site ages, the phone number changes, Google moves on — and the owner is left with an expensive brochure nobody maintains.
Propeller flips the model. The build is free, and one monthly plan covers hosting, security, support, updates and getting found — in Google and in AI assistants like ChatGPT and Gemini. Because it is month-to-month with no lock-in, we have to keep earning the spot every single month. That is the point.
You own your domain and your website, and if you ever leave, everything is handed over.
The paperwork, in plain sight.
Propeller — registered details
- Trading name
- Propeller
- Legal entity
- Propeller Consulting Group Pty Ltd
- ABN
- 42 694 818 883
- Registered
- February 2026, Queensland
- Founder
- Chris Elder
- Based
- Surfers Paradise, Gold Coast QLD 4217
- Serving
- Small businesses Australia-wide
What Propeller does, in one paragraph
Propeller designs, builds and hosts custom websites for Australian small businesses — trades, local services, fitness studios and owner-operators — with $0 setup and the site live within 48 hours of design approval. Plans run $99 to $299 per month and add AI search optimisation (AEO) and a 24/7 AI receptionist as you grow. Cancel any time with 30 days’ notice.
Questions about the company? Send us a message or call 0468 288 703.